Digital food for thought: What’s your board’s appetite for social media?

Are you and your fellow board directors reading from the same menu when it comes to social media?

Each board director and not-for-profit organisation is unique. So, too, are the reasons for using social media. A board’s approach to social media will depend on many factors, including client base; resourcing; existing communications strategy; and director skill set.

We designed this e-book to inspire conversation among board directors about the ways they can use social media to effectively support the organisation’s own social media strategy and purpose.

Our resource describes four different board directors, each confronted by a real-world scenario. Each director needs to carefully consider the situation – and their own risk appetite and thirst for opportunity – before deciding on a suitable approach.

Risk Averse Ron recognizes the opportunities of social media for his not-for-profit, but personally he prefers to keep technology at a distance! His challenge is to stay conversant with the role of social media within his NFP so that he can continue to provide appropriate strategic advice to the organisation.

Spontaneous Sue is hungry for a taste of all social media platforms! As someone who likes to constantly try new things, Sue needs to carefully consider the underlying aim of using social media. Sue needs to ensure that there is a meaningful return on the time she invests in the different digital platforms.

Conservative Connor has traditionally played it safe when it comes to social media. Connor’s journey involves learning to step outside of his comfort zone. This includes using a more authentic voice and portraying more personality in his posts, and posing thought-provoking questions to his followers.

Ambassadorial Amber has a voracious appetite for social media and is eager to use her pre-existing online brand to promote the organisation. Amber will need to ensure that she leverages her own personal brand to help build the organisation, and not the other way round.

In addition to the four short stories that outline director journeys, our e-book includes:

● Discussion points to help board directors start the conversation about social media

● Easily digestible “quick tips” to apply immediately

● Links to further resources

What’s your appetite for social media? Our resource will delight your taste buds!

Bon Appétit!

Team CIDZ (Curtis, Imogen, Denise and Zoe)

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