Digital food for thought: What’s your board’s appetite for social media?
Are you and your fellow board directors reading from the same menu when it comes to social media?
Each board director and not-for-profit organisation is unique. So, too, are the reasons for using social media. A board’s approach to social media will depend on many factors, including client base; resourcing; existing communications strategy; and director skill set.
We designed this e-book to inspire conversation among board directors about the ways they can use social media to effectively support the organisation’s own social media strategy and purpose.
Our resource describes four different board directors, each confronted by a real-world scenario. Each director needs to carefully consider the situation – and their own risk appetite and thirst for opportunity – before deciding on a suitable approach.
Risk Averse Ron recognizes the opportunities of social media for his not-for-profit, but personally he prefers to keep technology at a distance! His challenge is to stay conversant with the role of social media within his NFP so that he can continue to provide appropriate strategic advice to the organisation.
Spontaneous Sue is hungry for a taste of all social media platforms! As someone who likes to constantly try new things, Sue needs to carefully consider the underlying aim of using social media. Sue needs to ensure that there is a meaningful return on the time she invests in the different digital platforms.
Conservative Connor has traditionally played it safe when it comes to social media. Connor’s journey involves learning to step outside of his comfort zone. This includes using a more authentic voice and portraying more personality in his posts, and posing thought-provoking questions to his followers.
Ambassadorial Amber has a voracious appetite for social media and is eager to use her pre-existing online brand to promote the organisation. Amber will need to ensure that she leverages her own personal brand to help build the organisation, and not the other way round.
In addition to the four short stories that outline director journeys, our e-book includes:
● Discussion points to help board directors start the conversation about social media
● Easily digestible “quick tips” to apply immediately
● Links to further resources
What’s your appetite for social media? Our resource will delight your taste buds!
Team CIDZ (Curtis, Imogen, Denise and Zoe)
BECOME A MEMBER
Receive our news, events and other special offers to your emailSIGN UP NOW
Congratulations to the ELGP 2020 Graduates!
Last week, we congratulated the ELGP graduates of 2020 with our first ever virtual graduation. Unsurprisingly, it has been a very unique ELGP experience this year. We were fortunate that participants got to start their program as normal, with their breakfast launch, site visits and weekend retreat all occurring in person. However, participants were challenged […]
2020 ELGP Participants revealed
In our eighth year of the program, we are delighted to reveal the participants of the 2020 Emerging Leaders in Governance program. Many of these participants are provided with scholarships to attend the program due to the funding provided by Community Partners. As you’ll read below, this group has exceptional professional skills and a keen […]