How can boards lead beyond the boardroom? The concept of board members as brand ambassadors

The landscape in the not-for-profit sector is changing and so, too, must the way we think about what leadership means in the twenty-first century. Boards now face a future that looks nothing like the past – the rapid growth of technology now means that now must consider different approaches for thinking about the role directors play representing their organisations in a broader context.

The concept of board members as ambassadors

Traditionally markets, fundraising and organisational structure have played an integral role in shaping the responsibilities of boards; however, the discussion has turned towards thinking about the role of directors beyond the boardroom and as ambassadors for the organisations they serve.

An opportunity has presented itself for boards to consider doing things differently through rethinking the role that directors would traditionally play in boardrooms, but how should board members expand their duties and what does the role of a brand ambassador entail for board members?

About the Ebook

The Ebook explores the role the Board plays in communications, how board members can be effectively engaged as brand ambassadors and how they can expand their duties to include networking, relationship building and the media.

Through exploring the opportunity for board members to engage in communications more broadly, our Ebook highlights findings from existing publications to provide a comprehensive report that describes the roles of board members’ roles beyond traditional perspectives.

The eBook also incorporates opinions from past and present Board members who have extensive knowledge in the not for profit sector in Western Australia, and who were interviewed using carefully drafted questions as a guide.

This guide is a valuable resource that encourages boards to rethink their current duties and be visible leaders in the communities they serve.

The Ebook is available as a free resource to all boards, available from our resource toolkit here.

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